On this page:
- Responsible consumer-facing communication in the digital age – August 2025
- Scientific Exchange – Code Info Session – June 2025
- Code of Conduct Edition 20: Ready to roll? – March 2025
- Introducing Code Edition 20 – November 2024
- Ethical interactions with the patient community – October 2024
- QR codes, Prescribing Information and Balanced Promotional Material – April 2024
- Disease Awareness and the Code – August 2023
- Interactions with non-healthcare professionals and the Code – June 2023
- Transparency and the Code – April 2023
- Educational Events and the Code – February 2023
- Introduction to the Code – August 2022
Responsible consumer-facing communication in the digital age – August 2025
6:36 Context and the Code: consumer-facing comms.
22:31 The When and How: product communication
38:24 Consumer Media Statements + Activity
50:44 Complaints and Examples of Promotion
55:46 Social Media Statements + Activity
1:12:28 Media Influencers
Scientific Exchange – Code Info Session – June 2025
Code of Conduct Edition 20: Ready to roll? – March 2025
00:00 – Code of Conduct Edition 20: Ready to roll?
4:59 – Code Edition 20 changes: refresher.
16:30 – Introducing the Interactive Code.
31:59 – Making Promotional Claims.
44:08 – Product-specific Consumer-Facing Statements.
58:41 – Scientific Exchange.
1:02:14 – Transparency Reporting.
1:08:47 – ICD.
Introducing Code Edition 20 – November 2024
8:25 – The Journey to Edition 20.
21:55 – Key changes: technology and HCP interactions.
31:18 – Key changes: consumer media.
40:30 – Key changes: scientific exchange.
48:58 – Key changes: ICD, complaints and non-member inclusions.
1:04:07 – Transparency reporting transition.
Ethical interactions with the patient community – October 2024
5:42 – Patient centricity and the Code.
27:22 – What does the Code say about patient community interactions?
38:07 – Inviting patient representatives to educational events.
56:07 – Providing information about special access programs.
1:05:34 – Engaging the patient community for PBAC submissions.
1:15:39 – Ethical crunch: clinical trials.
QR codes, Prescribing Information and Balanced Promotional Material – April 2024
6:07 What does the Code say about product-specific materials?
12:40 Including mandatories in promotional pieces
17:00 QR Codes and digital Mpi
33:37 How do you achieve balance in promotional materials?
51:24 Questions to ask when weighing up balance
56:35 GIFs and scrolling advertisements
Disease Awareness and the Code – August 2023
5:23 What does the Code say about disease awareness?
7:08 How is disease awareness defined?
27:21 Practical tips to ensure a disease awareness piece is Code compliant
38:10 Disease awareness when only 1 treatment in that disease area
50:50 Social media and disease awareness
1:03:29 What are some examples of disease awareness?
Interactions with non-healthcare professionals and the Code – June 2023
6:00 What does the Code say about non-HCP interactions?
20:54 Unpacking Section 11 – Stakeholders
31:39 HCO support considerations
40:18 Unpacking Section 13 – General public
42:47 Media releases
46:56 Social media
49:03 Medical information
51:49 Patient Aids
53:25 Disease awareness campaigns
Transparency and the Code – April 2023
6:59 Why do we undertake transparency reporting?
22:09 How to: Transfers of Value to HCP
29:52 How to: Third Party Sponsorship
36:07 How to: Health Consumer Organisation Support
42:26 Timelines and data useage
47:16 FAQ
Educational Events and the Code – February 2023
5:47 What does the Code say about events?
13:16 Considerations when providing or sponsoring hospitality component
34:46 Venue selection considerations
48:11 Travel & accommodation considerations
1:06:30 Sponsorship considerations
1:12:16 Company events and speaker briefings
Introduction to the Code – August 2022
9:39 What is the Code of Conduct
12:30 How does the Code relate to other regulatory bodies, such as the TGA?
11:36 What does “ethical conduct” mean?
32:02 How do you apply the principles of the Code in practice?
46:27 How is the Code administered?